author(s)
S Praveena and M Bojiraj

abstract
The Indian poultry sector with 7.3% growth in poultry population, has witnessed one of the fastest annual growth of about 6% in eggs, 10% in meat production and 8.35% in broiler production over the last decade amongst all animal based sectors. Among the Indian livestock based vocations, poultry farming occupies a pivotal position due to its enormous potential to bring about rapid economic growth with low investment. In Tamil Nadu State, conducive weather condition and available land area favors towards the Poultry sector. With this view, Perambalur district was purposively selected for the study. Both primary and secondary data were collected. The primary data was collected from 30 respondents (30 poultry farmers) by using well-structured interview schedule and it was pretested. From the results it was observed that most of the poultry growers were following contract farming and using company feed, getting chicks from the companies.